Ballet-Core Collection: Unveiling A Symphony of Fashion and Movement in Uptown Saint John

When we first noticed the "ballet-core" trend emerging for Spring, our thoughts immediately turned to ballerinas.

Imagine the ethereal grace of ballerinas twirling in the heart of Uptown Saint John. Their movements harmonizing with the urban backdrop of graffiti, concrete, and art installations.

This vision comes to life in our latest collaborative project, a mesmerizing intertwining of fashion and ballet that we are thrilled to share with you.

The elegance of tulle dresses and the emotive storytelling of professional dancers sparked an idea... What if we could bring this vision to reality, right here in Saint John, New Brunswick?

The concept was not only about showcasing our new collection, but also about celebrating the peace and freedom embodied by dance—a luxury we often take for granted.

Bringing the Vision to Life

We reached out to our partners at Milberry Marketing & Strategy and First City School of Dance Inc., and the response was an enthusiastic yes. 

Cait and Cherise from Milberry Marketing brought on board Naomi.Studio.NB for stunning photography and surprised us all by enlisting Barking Mad Media Inc. to capture breathtaking drone footage.

The result is a captivating video that features professional ballerinas in our tulle collection, dancing gracefully amidst the historic and gritty streets of Uptown.

A Visual Masterpiece

The juxtaposition of delicate fabrics against the urban landscape creates a visual masterpiece that showcases the beauty of our collection and the vibrancy of our community.

We invite you to watch the video, feel the emotions it evokes, and share in the pride we have for the incredible talent and creativity within our city.

Shop the Exclusive Collection

Our Heartfelt Thanks

We extend our heartfelt thanks to everyone who helped bring this project to life.

- Erin and Kate from our IP team

- Cait, Cherise, and Naomi from Milberry Marketing

- Marcia and her brilliant ballerinas from First City School of Dance

- Jeff from Barking Mad Media

Your talent and dedication made this dream a reality.

Join the Celebration