Behind-The-Collection: Modern Cowgirl

The Backstory of our Modern Cowgirl Collection

Where did the idea for Modern Cowgirl come from?Sometimes an idea will strike in the middle of the afternoon, and I can't get the image out of my head.

It becomes so present and so persistent that nothing can take its place; and I can't move on until I react and set a new plan in motion.

Last month, we invited long time In Pursuit clients Kelsey and Alyssa to 20 King Street for a bestie photoshoot. The moment Kelsie put on this dress (below),

I was instantly transported to days of saloon girls, old westerns, wooden beams inside horse barns and never ending fields full of tall grass and wildflowers, illuminated by Summer sunshine at dusk.

That's when our Modern Cowgirl collection was born.

We invite you to indulge in an inclusive offering that will transport you to a place where your imagination runs as wild as horses do in the untamed West.

- Dominique